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Over the last couple of months, we have actually made some updates to boost the verification application procedure on Instagram as well as Facebook. Below’s even more information concerning what’s altered, what you should bear in mind when getting verification, plus some other answers to frequently asked questions.

What is verification?
At its core, verification is a way for individuals to know that the noteworthy accounts they are complying with or searching for are exactly who they claim they are. It’s a method for people to recognize which accounts are authentic and noteworthy. Verification badges aren’t an endorsement from us, neither do we consider them a sign of importance.

As a part of our continuous equity job, we revisited our confirmation procedure and also found that some people doubted regarding the purpose of confirmation, just how accounts obtain confirmed as well as whether confirmation affects exactly how an account is dealt with on Instagram as well as Facebook.

Over the last couple of months, we have actually made it a bit easier for individuals to request verification by updating the type you see in the app. We made updates so individuals can much better recognize what needs to be sent for verification, as well as to provide even more openness on our demands. These needs correspond throughout Facebook and also Instagram.

How do I obtain confirmed?
To be confirmed, you must follow our Terms of Use as well as Community Standards. In the application procedure (available directly in the application) we require the complying with things:

Your account should represent a genuine individual, signed up company or entity.
Your account needs to be the special visibility of the individual or company it stands for. Notable entities (as an example pet dogs or magazines) are likewise qualified.
Only one account each or company may be validated, with exemptions for language-specific accounts.
Your account has to be public and also have a biography, profile photo and a minimum of one post.
Your account needs to stand for a well-known, highly searched-for person, brand or entity.
We confirm accounts that are featured in multiple information sources. We do not consider paid or marketing material as information resources. Across Instagram as well as Facebook, we recently broadened our list of information sources to consist of more varied outlets including those from extra Black, LGBTQ+, Latinx media, and consisting of even more electrical outlets from around the globe for example. With the updates we’ve made, individuals can additionally currently share info concerning their audience, the region they’re most popular in, as well as add up to five newspaper article to assist our teams have more context when reviewing the applications.

What does confirmation indicate and also NOT indicate?
Simply put, confirmation signals credibility as well as notability. It’s not a recommendation from us, as well as being validated does not imply that your content is preferred by our systems in terms of where your web content appears. We attempt to ensure impartiality in the confirmation application process by relying on resources such as reputable press insurance coverage and also analyzing the person’s cultural influence. For instance: are they presently a big part of what individuals in their area are talking about? Have they recently gone viral?

Unfortunately, we understand confirmed accounts can present a safety and security threat for account holders. Hackers might try to take control of a verified account to sell the badge (along with the hard-earned following). We extremely suggest that confirmed accounts have actually two-factor authentication set up for protection from hacking and to be mindful of rip-offs and also acting efforts.

Can I move my verification badge over to an additional account?
Validated accounts can not alter the account’s name or transfer that verification onto a different account. The objective of heaven badge is for people to know that the account has been vetted as well as we have actually confirmed that they are who they claim they are.

What happens when we spot a questionable or harmful verification?
If we discover that confirmation was gotten in a destructive way, or that a person is marketing confirmed accounts to others, we will take action. We carry out routine moves both on and off the platform to discover and also remove malicious stars from Instagram. Learn more about Instagram’s Area Guidelines here.

We’re always making changes to enhance every person’s experience on Instagram as well as Facebook, and we wish this blog post helps discuss how things work when it involves verification. For more information on verification, look into our Assistance Facility.

Instagram has actually been on a roll with brand-new updates and also attributes, yet the current is terrific for brand names and companies– 3 pinned posts to your profile

Many social media sites individuals understand that functions as well as the ever-elusive algorithm are continuously advancing, as well as can even differ significantly, from platform to system.

Lately, Instagram unveiled a new function– the capability to pin as much as 3 in-feed blog posts to the top of your social media web page, along with various other functions, in an attempt to equal other social networks applications, such as the super-popular video-sharing system, Tik Tok.

This brand-new attribute helps both Reels as well as photos, offering material makers and also organizations the capability to showcase their best work or favored memory. It will also give services the capacity to inform their customers of breaking news, be it a product recall or a last-minute sale, as opposed to having an in-feed article obtain buried by the algorithm or a story that only lasts twenty-four hrs.

This attribute, which had actually been in beta considering that April, presented to customers almost everywhere on June 7th.

So exactly how do you use this new attribute?

First, a user chooses the post they want to pin. Second, (like with almost all Instagram features), the user situates the three dots in the top right-hand edge and picks “pin to your account”. Third, double-check that your post comes up to the top of your feed, and violà, the message should appear on top of your profile for all customers!

This new function can be found in the wake of numerous changes as well as included features throughout Meta and also Instagram. Instagram supports 90-second reels, 30 secs longer than previous reels as well as deals a lot more audio tools (consisting of the capability to add a voiceover or import audio, as well as control history audio volume), design templates, and also imaginative tools for Reel production. Instagram also lately introduced auto-captioning of Reels, which is big and allows far better accessibility across the system, for individuals with hearing loss.

Additionally, Instagram just announced that they are testing a maker market, where web content designers can get partnered with brand names to obtain brand deals and produce funded web content, not just that but brand names can pay the designer within the application.

Instagram also observed parental concerns regarding their youngsters on the application, (bear in mind that the permitted individual age is 13) and rolled out some attributes to provide moms and dads the ability to establish time limits, and provides the parent a report when their kid reports something on the app. Until now, it will certainly be available in seven countries, the United Kingdom, Japan, Australia, Ireland, Canada, France, as well as Germany. Moreover, Instagram will certainly nudge you if they feel you have taken in too much of a specific sort of web content as well as encourage you to consider different content.

Finally, in a bid for much better mental health, Instagram has released breaks, which gives the customer the capability to set up breaks and receive push notifications when you have actually invested excessive time on the app (say goodbye to doom scrolling!).

Most social media individuals know that attributes and the ever-elusive algorithm are continuously advancing, and can even differ considerably, from platform to system.

Lately, Instagram unveiled a new attribute– the capacity to pin as much as 3 in-feed articles to the top of your social media web page, in addition to different other features, in an effort to match various other social networks applications, such as the super-popular video-sharing system, Tik Tok.

This brand-new attribute helps both Reels and also pictures, offering content designers and businesses the ability to showcase their ideal work or favorite memory. It will certainly likewise give organizations the capacity to educate their customers of damaging news, be it a product recall or a final sale, as opposed to having an in-feed message get buried by the formula or a tale that only lasts twenty-four hours.

This feature, which had remained in beta since April, rolled out to users almost everywhere on June 7th.

So how do you utilize this new attribute?

First, an individual picks the blog post they want to pin. Second, (like with mostly all Instagram features), the individual finds the 3 dots in the upper right-hand corner as well as picks “pin to your account”. Third, double-check that your message comes near the top of your feed, as well as violà, the article should show up at the top of your account for all users!

This new function comes in the wake of numerous adjustments and included features across Meta as well as Instagram. Instagram supports 90-second reels, 30 seconds longer than previous reels along with deals extra audio tools (including the ability to include a voiceover or import sound, in addition to control background audio volume), design templates, and imaginative tools for Reel creation. Instagram also just recently announced auto-captioning of Reels, which is massive and also permits far better access across the platform, for individuals with hearing loss.

On top of that, Instagram simply revealed that they are evaluating a maker marketplace, where material makers can obtain partnered with brand names to get brand bargains and also produce funded material, not just that however brands can pay the designer within the application.

Instagram likewise regarded adult worries concerning their youngsters on the app, (keep in mind that the permitted customer age is 13) and also presented some features to offer moms and dads the capability to set time frame, as well as offers the parent a record when their youngster reports something on the application. Until now, it will certainly be offered in 7 countries, the United Kingdom, Japan, Australia, Ireland, Canada, France, and also Germany. Furthermore, Instagram will certainly nudge you if they feel you have eaten way too much of a details sort of material and also motivate you to look at different content.

Finally, in a bid for much better mental wellness, Instagram has released breaks, which provides the user the capability to set up breaks and get press alerts when you have invested excessive time on the app (no more doom scrolling!).

Instagram Breaks Feature

These modifications will with any luck drive designers and also customers to the application, in addition to urge much more content development. So whether you’re a service showcasing new products, a creator showcasing your most prominent job, or simply a regular customer displaying your preferred pictures, delighted pinning!

Adam Mosseri, Head of Instagram, shares intends to expand the application into more areas than simply photo sharing, such as video clip as well as buying.

Head of Instagram, Adam Mosseri, reveals more expansion right into video as he states that his company’s application is about more than just photo sharing.

In a video published to social media, Mosseri states Instagram is currently building out brand-new experiences in 4 vital locations.

The firm’s first concern is developers and helping them earn a living with new monetization features. Mosseri identifies there’s been a shift in power from institutions to individuals across industries, and he intends to relocate Instagram because instructions.

Second in concern is video, which is seeing an immense amount of development online on all major systems right now. Mosseri claims Instagram requires to lean into video clip much more, and later on clarifies just how he plans to do that.

A third area Instagram prepares to expand on is purchasing. The pandemic increased the change of business from offline to online, moving the sector in advance by a number of years. Instagram is trying to take advantage of that pattern.

The 4th location Instagram prepares to develop out is messaging, which Mosseri says has actually ended up being the primary way people connect with their close friends on the app. Over the past five years interaction has actually shifted away from feed messages as well as stories as well as approached DMs.

Mosseri shares even more details regarding just how Instagram intends to broaden its video offerings and obtain brand-new web content before more users.

Big Prepare For Video on Instagram
” We’re no more a picture sharing application,” Mosseri says prior to launching into his company’s plans for video clip.

Instagram’s study discovers the primary reason individuals make use of the app is to be amused. That’s what people are trying to find every time they open it.

To maintain its users amused Instagram will certainly lean more into video clip. Mosseri acknowledges there’s serious competition from TikTok and YouTube, which means there’s great deals of work in advance for Instagram to jump on the same degree.

The company is accepting this difficulty by working with a number of modifications that will roll out in the near future. Among those changes is a brand-new means of distributing web content as well as introducing individuals to a wider variety of makers.

Over the following number of months, Instagram will experiment extra in the space of suggestions. That includes showing users web content in their feed from accounts they might not be adhering to yet.

A very early variation of this test began turning out recently. This week there’s a new test where customers can say which subjects they intend to see more of or much less of.

Instagram will additionally be trying out exactly how video clip is used as a content format. Mosseri quickly touches on what to anticipate:

” We’re also going to be experimenting with just how do we accept video clip more generally– full display, immersive, enjoyable, mobile-first video. And so you’ll see us do a number of things, or explore a variety of things in this area over the coming months.”

Lastly, the business expects to be extra clear in its interaction of upcoming adjustments, noting these strategies represent a continuous initiative and also not an overnight shift.

” Now we have a suggestion of where we want to end up in a fifty percent a year or a year’s time, yet I make certain things are going to change sometimes in between now and then. This isn’t something that we can simply do overnight. So you’ll see us repeat as well as attempt as well as be extremely public about what we’re doing and why with video clips similar to this one.”

See the full video clip with Mosseri listed below:

The pandemic has changed our whole globe in the past 2 years, and B2B social media sites is no exception. Two years of individuals being stuck at home, glued to their social media as their only source of human connection, has transformed the video game. You can’t simply phone in your social media existence anymore.

As a B2B influencer, I have actually seen major transitions in exactly how gaining brand names are adjust their social media sites methods. Here are 8 insights into what you need to do in a different way on social in 2022.

1. Web content is king; circulation is King Kong. Everybody obtained the memo a couple years ago that unbelievable material is the only means to appear the sound on social networks. The problem is, today, nobody is seeing that web content.

Organic reach has declined enormously due to the fact that more and more platforms are prioritizing paid content. If you want your web content to reach a wide audience in 2022, you need to concentrate a lot more on exactly how you’re releasing content as opposed to exclusively focusing on the top quality of the material itself. 1. Web content is king; distribution is King Kong. Everybody obtained the memo a couple years ago that incredible web content is the only way to break through the sound on social media sites. The trouble is, today, no person is seeing that material.

Organic reach has declined greatly due to the fact that a growing number of platforms are prioritizing paid web content. If you desire your content to get to a large audience in 2022, you need to focus much more on how you’re releasing content instead of only focusing on the high quality of the content itself.

A great means to increase your reach is to partner with an influencer. Influencers feature built-in target markets, so you can reach individuals you want without fighting the formulas.

2. Online streaming sound is on a tear. Lonesome and also stuck at house throughout the pandemic, individuals flocked to audio systems like Club to gain expertise, amusement and link all at the same time. I expect these platforms to maintain their momentum in 2022.

If you’re not familiar, real-time streaming sound is a lot like podcasting, except it’s interactive. It’s not a one-way road, which assists produce an effective connection between your brand as well as your listeners. Do not hesitate to try this new method of getting in touch with your audience.

3. Stimulate your area. In the past, brand names have actually been laser-focused on developing a target market, but with the modifications in how social media sites web content is provided, it’s no more just about the number of individuals like your web page. It has to do with how many individuals love your brand.

Once you have a target market, the concern is, “How do I enliven my community and turn them right into going crazy fans?” You have actually obtained a number of alternatives. You can move your communities off social media and into DM teams or email lists. Or you can excite your followers with giveaways, live occasions, live audio discussions, and much more. It’s all about upping the ante and also creating a genuine, personal connection with your followers.

4. Reconsider LinkedIn. LinkedIn used to be a back burner network for job candidates, however today it’s the very best system for natural social marketing. LinkedIn beats Facebook and Instagram for pure natural reach, pass on. For B2B social, LinkedIn is the most effective place to disperse your material as well as get to brand-new clients without paying for ads.

5. Get consumers off the systems. Social media is an excellent location to grow your audience, but do not leave them there. Real, going crazy fans desire a more intimate connection with you than a public social media sites persona. Produce exclusive messaging groups, email listings, newsletters and also even more to give your fans a better, much more individual connection with your brand name. This way, not just do you energize your neighborhood, yet you additionally have a degree of security if your social accounts are ever hacked, prohibited or shut.

6. Chill out. Success on social requires being enjoyable in addition to informative. It’s not nearly enough to academic and salesy. People have actually been “webinared” to death during the pandemic, and they’re tired of it.They most likely to social media to be delighted.

Go off brand name periodically. Be fun and also funny. Funny web content obtains focus. If your brand isn’t naturally amusing, companion with a person that is. Funny influencers recognize how to get an audience’s focus with laughter so they stay and also listen to the message behind it.

7. Re-engage your staff members. Workers have actually become disengaged throughout the pandemic, for a variety of factors. In 2022, you’ll need to locate means to re-activate these workers who can be ambassadors for your brand on social media sites. You can go the noticeable course– pay them to upload on social networks– or motivate them with inner acknowledgment, competitions, and also prizes.

Think about bringing in an expert who can instruct your group to upload as well as connect authentically on behalf of your brand on social media. An influencer can show them all the techniques to being an ambassador and also help them become their very own thought leaders in your industry.

8. Obtain your CEO on social media sites. The CEOs of SalesForce, Microsoft, and Dell are winning the pandemic due to the fact that they’re active on social networks. Consider Elon Musk. He’s got five times more followers on Twitter than his very own brand name, Tesla. These CEOs are available front and facility building a complying with for themselves as well as their brands. Are you? If not, it’s time.

Social media deserves the operate in 2022.

As customers end up being much more unsusceptible to typical marketing and advertising, social media develops the bridge between brands and also the consumers they want. In 2022, make your B2B social media strategy a concern. The outcomes will thrust your brand right into a successful 2022 as well as a brighter, more engaged future.

Neighborhood marketing is for local businesses, right? Well, that’s half ideal.

While the brother or sisters that own the independent bookstore down the street, as well as your next-door neighbor that runs a pet-grooming business downtown, are clearly serving your local area, the national brands who run in your neighborhood are, too. This suggests that those nationwide brands are likewise required to assume neighborhood when it involves advertising and marketing.

Consumers Demand Local Outcomes

Think of just how you browse when you’re aiming to solve an issue. If you need a noontime caffeine pick-me-up however aren’t sure what your neighborhood options are, you’ll likely get in a search question like “coffee bar near me.”.

Today, more than half of all searches take place on a mobile device, and, according to Google, more than 80% of customers are looking with neighborhood intent. While the independent coffee bar wants to show up in your search, the nationwide brand that has a location neighboring intends to be in the mix, as well! If your neighborhood advertising and marketing approach is disregarding these types of targeted searches, you’re likely not being seen by some consumers.

Consumers Shop Locally.
Even if yours is just one of the most significant brand names in business, your consumers are still all neighborhood. What’s going on in your store in Los Angeles doesn’t matter to clients that reside in Seattle or Boston. They would like to know what’s taking place at the shop in their yard.

National brand names are important to establish location-specific social media sites accounts, landing pages, or microsites. If your Los Angeles store is offering swimsuits in January, that content won’t be relevant for your Boston-based consumers, however, those staying in sunny LA will like to know about it. Customizing web content and other marketing messages to customers depending upon where they’re located can help you attract them as well as personalize their experience with your brand name.

Usage These Social Network Techniques to Promote Your Following Event

Hashtags
Produce an event hashtag and stick with it. Hashtags are a simple way to track your event across all social systems for you as well as your participants. Make use of the same hashtag in every article as well as encourage your co-planners as well as attendees to do the same. When creating your hashtag, make it relevant, very easy, short, and rememberable. If you have an appealing hashtag, you remove the hassle of frequently advising your attendees what it is. A great idea is to make the hashtag the name of the occasion, which suggests you need to be strategic when you decide your occasion name as well as the motif.

Competitions
Competitions are an easy way to get your guests tweeting, Instagramming, or Facebook publishing. Put your creativity to work and see what competition fits best with your occasion. One idea is to utilize your event hashtag as well as integrate it with a contest for the majority of social activities before your event. After that, the champion could obtain a grand reward throughout the occasion. Another suggestion is to hold an image contest to see who can obtain one of the most likes or comments on a pre-event picture.

Constant Posting
This is simple, post, and also upload a lot. You require to stay in your fans’ minds and matter. Social media is everything about your followers and also what they can leave your posts. If you never publish or if you post irrelevant points after that anticipate being unfollowed. To avoid this, post creative as well as personable content. Provide your fans with what they’re searching for.

Communication with Followers
Interaction is key. As I stated in the past, you intend to be a personable brand because after that your customers will feel a lot comfier with you. This is true for your occasions as well, if you want people to find, after that you require to involve with them before the event also starts. As soon as you have promoted your hashtag, follow it! Type it right into the search bar on your social platforms as well as start responding to any individual utilizing it. By utilizing your hashtag as a tracker you’ll find people expressing concerns, issues, and commends. Respond to them right after that and there.

Instagram has actually revolutionized how we experience visual material. It permits people and also organizations from all over the world to connect with photos, graphics, video clips, and tales.

Not just is Instagram terrific for connecting with pals, family members, as well as stars, yet it’s likewise an effective device for advertising and marketing your local business.

One method you can optimize your service’s Instagram reach is by identifying users in your blog posts. Labeling an additional individual on Instagram is a vital feature that enhances engagement and also can aid develop connections. Similar to marking a person on Twitter or facebook, tagging on Instagram informs an additional customer regarding an article, which helps enhance the reach of your social media advertising and marketing.

What are Instagram tags?
Labeling, the act of developing a “tag” on Instagram, is when an individual affixes a certain tag to a message, photo, video clip, or condition that groups it with various other web content that makes use of the same label.

Tags are a hassle-free method for individuals as well as companies to increase the reach of a message or image on Instagram Tags enable customers to discover web content like photos as well as videos that they would certainly otherwise not see. Tags are also made use of in Instagram contests. For this reason, tags and hashtags are prominent on social media sites like Facebook and twitter.

Hashtags on Instagram.
Instagram hashtags are search phrases that are added to articles making use of the # sign complied with by a key words

When you include hashtags to your images on Instagram, they come to be clickable. This permits you and various other individuals to visit a web page that includes all the various other blog posts that consist of that specific hashtag.

Instagram individual tags
Usernames are one more method to tag on Instagram. A customer tag is made with the @ symbol followed by a username (much like on Facebook or Twitter). The function of identifying with a username is to determine a person or business that is included or appropriate to the uploaded material. Usernames are used for both individuals and also business Instagram profiles.

Back-to-school marketing concepts for any kind of company
No matter what kind of organization you have or take care of– you can make use of this period with some one-of-a-kind marketing suggestions or special promos.

Release a customer loyalty program for students, parents, or teachers.

Once school begins, there are countless factors for a person to say they’re also busy to go shopping, so it’s up to you to give your clients a factor to maintain coming back. Read about exactly how to run a customer loyalty program right here!

Release seasonal items to get ready for the first day of loss.

Bakeries can restore their pumpkin and also cinnamon-themed items, and also hair salons and also health spas can light some autumn-themed fragrant candle lights for their customers.

Update your screens to show the shades and feelings of autumn.

Get fall-themed signs as well as decorations to spend time your shop or acquisition fall-colored shopping bags to wrap things in at the register.

Free school-related grant acquisition.

Purchase college supplies with your name and also logo design published on them that you offer to your consumers when they purchase.

Partner with a regional company.

Individuals are searching for means to reveal support for their neighborhood communities. Partner with a neighborhood organization and also give away a percentage of sales from a specific day to benefit that company.

Award trainees who get great grades.

Virtually any company can make use of this idea. The technique to obtaining individuals in the door now is to have a rewards program that pupils should enroll in at the start of the school year! If you’re a salon or medspa, offer discount rates on solutions, or complimentary make-up or manicure for senior pictures. If you’re a cafe or restaurant, you can offer trainees a cost-free or reduced meal.

One more enjoyable term to understand in the video clip is compression, which is essentially simply the act of reducing the video clip size. Since video data can get rather big, social networks platforms like Instagram (and Facebook), instantly press the video clips you upload to take up much less room on their costly servers.

In some cases this process can cause a fuzziness or obscured effect in your video.

So how do you beat this? You submit your video clip inside particular parameters, you will certainly not lose that sharp, high-resolution top quality.

Switch up your feed method from just straightforward picture images to using video clip in your feed messages. This will certainly assist you display uncurated individuality in a manner that constructs necessary rapport with your target market.

Use IGTV to showcase your know-how and also dig deeper right into the details of a procedure, a tutorial, a Q & A, or anything that calls for a 60 second + description.

Utilize the Fastest Expanding Form of Content
Instagram Video Technique: Upgrade your video technique game with Video Feed Posts.
Video clip has actually become the clear front-runner when it pertains to exactly how people eat content nowadays. There are downright astonishing data on video clip out now to back this up.

And also making video material is not just a boat that you require to catch– it’s the entire Panama Canal, opening up entire worlds that our old forefathers (A.K.A. Gen X), could never ever desire for accessing. Do not take the long way to offer your audience the link that they want– reduce best to it with a video article!

Prosper of the web content contour by producing lots of easily absorbable material in the form of video feed articles.

If any one of the above summaries are boggling your brain– don’t worry! Practice makes perfect. Take on one goal and also each strategy each time till you really feel comfortable making use of Instagram video consistently in your advertising approach.

Desiring for developing thorough video web content for your Instagram followers, but hampered by the short time limitations of Instagram Stories and articles? You’re not alone. It’s tough to showcase all your dazzling expertise in a 15-second clip.

Luckily, IGTV is the answer for creating long-form material, and also thanks to a number of key updates in 2019 as well as 2020, it’s easier than ever before to use.

What is IGTV?
IGTV, or Instagram TELEVISION, is an extended video clip platform for Instagram web content makers. It’s is developed for long-form web content, with a minimum requirement of 15 secs of video as well as a maximum size of 10 minutes for normal users.

Where is the IGTV Channel?
When an Instagram individual has actually created a Network and posted a minimum of one video clip, you’ll see a brand-new tab on their Instagram profile with a TV symbol. Clicking on this tab will certainly reveal to you all the videos they have actually contributed to their IGTV channel!

Who Can Utilize IGTV?
IGTV is a cost-free attribute that any person on Instagram can make use of, whether you have a personal account, developer account, or Instagram service account!

There are no restrictions on usage. You don’t need to have a particular variety of fans, although Instagram accounts with 10,000 followers or Instagram confirmed accounts enjoy some special advantages. The main one is being able to publish a 60-minute video clip!

Everyone else is restricted to as many as 10 minute-long video clips.

Want to expand your Instagram followers much faster? Get this free list for 16 fast, easy victories you can instantly utilize to develop a target market.

So, why should you be seriously taking into consideration developing Instagram TV material?

The video clip is an advertising powerhouse that serves a lot of functions for material strategy. Actually, in 2019, 87% of services are utilizing video clips as a marketing device, and also 83% of marketing experts claimed that video gives them an excellent return on investment (ROI).

Exactly how Do You Make use of IGTV?
There may be something to this video clip thing after all– specifically when it concerns your Instagram advertising and marketing technique! You can use Instagram TV to:

Showcase understanding
Featured products
Offer a behind-the-scenes appearance, and also
Offer a preview of something new as well as exciting!