Facebook is launching a brand new feature that explains how its algorithms decide what to show in your News Feed.
A new “Why am I seeing this post?” button will indicate what activity influenced Facebook’s algorithms.
It is the first time the corporate has given individuals access to this insight directly in its app and on the website.
Facebook, Twitter, YouTube and others have been criticized for using algorithms to recommend content without explaining to users how they work.
Facebook told the BBC the new feature was available for some users within the Great Britain nowadays. It’ll roll out fully by 2 may.