Facebook is launching a brand new feature that explains how its algorithms decide what to show in your News Feed.
A new “Why am I seeing this post?” button will indicate what activity influenced Facebook’s algorithms.
It is the first time the corporate has given individuals access to this insight directly in its app and on the website.
Facebook, Twitter, YouTube and others have been criticized for using algorithms to recommend content without explaining to users how they work.
Facebook told the BBC the new feature was available for some users within the Great Britain nowadays. It’ll roll out fully by 2 may.
The “Why am I seeing this post?” button will be found within the drop-down menu that appears at the top right of every post in the News Feed.
The tool will provide insights such as: “You’ve commented on posts with photos more than other media types.”
Facebook said it was additionally adding more info to the “Why am I seeing this ad?” button that has appeared on advertisements since 2014.
It will currently let individuals know if details on their Facebook profile matched those on an advertiser’s database.
It already revealed whether some of your online activity, such as the location where you connected to the internet, was being used to target ads at you.
“Both of these updates are a part of our ongoing investment in giving people more context and management across Facebook,” the company aforesaid in a blog